On a recent Southwest flight I was reminded how easy it is for important business processes to fail. The flight attendant came on the speakerphone and politely asked if Eve Adamson (pseudonym) was aboard the aircraft, and if so could ring the attendant call button. If you fly much you know this is a very common occurrence. But if you think about it, this breaks all the rules of common sense and the TSA boarding procedures.
In 2016 it was reported that customers do more shopping online than in the store. Forrester estimates that Amazon accounted for 60% of total US online sales growth in 2016 (1). So with these changes in how we shop, the delivery of goods to our houses has become more frequent and common place. One of our readers found a really good example of data quality relating to these changes in our lives so let's take a look at this in detail.
"For the data industry, standardized definitions of data quality dimensions are needed, just as other professions, such as accounting have agreed-upon concepts and terms like “chart of accounts”." --Danette McGilvray, Granite Falls Consulting
